On Using Learning Analytics to Track the Activity of Interactive MOOC Videos

It is widely known that interaction, as well as communication, are very important parts of successful online courses. These features are considered crucial because they help to improve students’ attention in a very significant way. In this publication, the authors present an innovative application, which adds different forms of interactivity to learning videos within MOOCs such as multiple-choice questions or the possibility to communicate with the teacher. Furthermore, Learning Analytics using exploratory examination and visualizations have been applied to unveil learners’ patterns and behaviors as well as investigate the effectiveness of the application. Based upon the quantitative and qualitative observations, our study determined common practices behind dropping out using videos indicator and suggested enhancements to increase the performance of the application as well as learners’ attention.